Our Focus

Our Focus

by martin

Cross-Border Experts

We have a strong client focus and we provide more than simply a report or analysis. We strive to provide action-oriented strategies and implement them for measurable results. In turn, this directly improves clients’ operations.

The Shoo-In organizations focus on business services for facilitating US-China commerce. Services include cross-border marketing management, human capital development across US and China, and PR promotions to further brand value.

Our services span business strategy, marketing management, sales build-out, human capital development, finance outreach, and strategic change management. In addition, our partners provide technology advisory, website development, and creative design services to bring a full-services solution to meet client needs.

We help companies navigate the US-China environment

When you are facing challenges with cross-border marketing

Our marketing experts can work with you to create a custom US-China campaign designed for maximum exposure. With offices in New York and Beijing, we can smoothly implement the ideation process.

When you building out an international office

Shoo-In Career can connect top talent from Ivy-league schools directly into your talent pipeline, so you can find candidates matching your exact needs.

When you need to explore a market opportunity

The Shoo-In Group’s business development services can transliterate your business requirements and provide the appropriate context to ensure client success.

When you want to promote your company's brand

We have 15 dedicated marketing professionals aimed to improve your brand’s positioning in both US and China across 20+ media partners spanning digital, traditional, and offline channels.

When you are looking for a cross-border partner

If you have a business opportunity and would like to inquire about further collaboration, simply contact us. We are here to ensure US-China success.

2017-02-06 (5)

About The Shoo-In Group

The Shoo-In Group (TSG) is a collection of interconnected organizations that aim to facilitate cross-border transactions between the US and China.

We provide value-add advice based on established methodologies used by native organizations in both China and the US.

Discover how we can provide more insights into an ever-changing market.

Read more about our services